McDonald’s is one of the largest youth employers in Finland. Young McDonald’s employees value “Mäkkäri” as a workplace. The general public did not, however, know what a good employer McDonald’s is.
What we did
Cocomms has helped McDonald’s communicate positive employee experiences in the media, for instance through its entrepreneurs. We have built employer image in national and regional media, and also in social media channels. The work has also been supported with public affairs communications at SuomiAreena.
McDonald’s has received a great deal of media and social media visibility for its employer image, and the company has been profiled as a responsible youth employer. The long-term building of its employer image has also supporter recruitment efforts at McDonald’s, and young job applicants are interested in McDonald’s as an employer.
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