Prostatic cancer is the most common cancer among Finnish men, but people still don’t know or talk about it enough. Men suffer from symptoms for a long time before they go to the doctor. Many men face a difficult decision when they consider the best treatment for their cancer.
What we did
We made prostatic cancer a topic of public conversation by means of art. We produced the 12 Men photography exhibition and a communications concept: twelve men with prostatic cancer told their story and were photographed. The 12 Men exhibition toured the country.
The project got broad media coverage. As many as 10 000 Finns saw the exhibition around Finland. The 12 Men project won the Pharmaceutical Information Act of the Year award in 2016.
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