Aro Systems — supporting corporate growth with communications
In 2013 Aro Yhtiöt was facing a large scale change with a major merger. Two companies: OVL Tekniikka and Oulun Vesi ja Lämpö merged with Sähkö-Aro. The new company aimed at achieving strong growth, and it needed to strengthen its corporate image both internally and externally to support its goals.
Cocomms planned and carried out a broad range of communication actions covering both communications during the change process and continuous communication after the change. The work included creating the new company name of Aro Systems, and a new visual identity, as well as communicating the change both internally and externally to all stakeholders. As a part of the renewal Cocomms created a new web site and image bank for Aro Systems, designed a new stand for trade shows, created a new concept for Aro Systems’ personnel magazine Arolainen and designed new material fitting for the new image, including brochures, stickers, bidding folders and print advertisements.
As a result, Aro Systems’ personnel adjusted to the change well, stakeholders learned to know the renewed company and Aro Systems gained increased brand awareness. The work has been continued with for example media and web communication, producing issues of the personnel magazine Arolainen and with video and photo projects for Aro-Systems.