Blog

Our Cocoblog offers you weekly news from Cocomms, tells about the latest communication trends and provides insights on current issues. You can also keep up to date with our most recent news in social media (Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+).







  |   Blogi @en

Why change fails?

We are surrounded by change, all the time. Companies merge, they are sold and bought, organizations are reorganized, brands and strategies renewed, new tools, programs, principles, values, directors and what have you introduced.   Change has similar characteristics to communications. In most cases, change materializes as planned...

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08 September
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Fear not

One thing hasn’t changed since I exited journalism and entered PR. It still really bugs me when something I wrote comes back from the client, revised into a complete mess consisting of nothing but empty jargon.   Mistakes must be corrected, and the clients know their business...

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25 March
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5000 billion euros

A communications consultant should know not just letters but figures as well, at least if they work in financial communications or with companies in the financial industry. One must also understand how the capital market works. What do for example credit crunch, fiscal cliff, Abenomics...

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05 March
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Best shape of your life

As the New Year starts, all the glossy magazines are filled with trendy diets, promises for better life and steps towards well-being. We promise to exercise more, eat more healthy, sleep enough, socialize more, and be better people in every aspect. You work out like...

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13 January