Blog

Our Cocoblog offers you weekly news from Cocomms, tells about the latest communication trends and provides insights on current issues. You can also keep up to date with our most recent news in social media (Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+).







  |   Blogi @en

Name-changing fourth cycle

Life goes in interesting cycles, mine in three or four phases. In the first one I tried to find myself, conquering the world and rebelling against everything in my wonderful childhood and wild youth.   The second cycle started with a bang: congested years after graduation, including...

Read More
11 June
  |   Blogi @en

2 315 Personal Brands

In Finland, election time is not only the carnival of democracy, but also personal branding. Campaigning provides an abundance of new concepts, ideas and cautionary examples. In the latest parliamentary election we saw 2315 attempts at personal branding.   A candidate has to create a certain image...

Read More
07 May
  |   Blogi @en

The power of words

I have followed with interest the ongoing discussion in Helsingin Sanomat about making public sector officialise more understandable. From a communications point of view, messages are conveyed best when they are presented taking into account target group needs and requirements.   To the experts formulating the message,...

Read More
20 April
  |   Blogi @en

The art of letting go

Facing facts is the first step on the road to wisdom – this I’ve learned through personal experience.   I’m a woman fast approaching 50 and going through a big change. And I’m not talking about a mid-life crisis, buying a Ferrari and taking a 20-something lover...

Read More
12 March
  |   Blogi @en

Blunder is a possibility

The topic of our recent GuruTalk morning seminar was storytelling and customer experience. One thing became abundantly clear: a blunder is a huge possibility.   Say what?   Just consider. If stories are told about companies, they are usually about customer experiences — good or bad.   People get the biggest...

Read More
27 November