Blog

Our Cocoblog offers you weekly news from Cocomms, tells about the latest communication trends and provides insights on current issues. You can also keep up to date with our most recent news in social media (Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+).







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”Glocal” communications

Do you need support for your company’s communications in Brussels, Mexico City or Seoul? We can help you. Cocomms is a part of an active global network of independent, entrepreneur-led communications agencies around the world. We know the members of this network personally and through...

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20 February
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Seven steps to a perfect listicle

Listicles are here. Raise your hand, if you haven’t spotted articles—especially online—giving advice on a myriad of things packaged into lists.   Listicles are everywhere, in evening papers, women’s magazines as well as the more businesslike publications, let alone blogs.   I’m talking about articles such as these:   Five Tips...

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24 November
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A promise is a promise

Customers are given all kinds of promises. There are slogans like “designed for you”, “the ultimate driving experience”, and “to inspire moments of optimism and uplift”*. These promises also induce associations and expectations of products, services and encounters.   Customer promises and slogans can at their best...

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01 October
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Do you value your reader?

From the day we start school, we’re bombarded with rules and instructions on how to write well and correctly. However, many people seem to be immune to them.   Maybe a change of perspective would help. Rules and guidelines haven’t been created just to spite the writer;...

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09 July
Kaija Pohjala
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Name-changing fourth cycle

Life goes in interesting cycles, mine in three or four phases. In the first one I tried to find myself, conquering the world and rebelling against everything in my wonderful childhood and wild youth.   The second cycle started with a bang: congested years after graduation, including...

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11 June