Digitalisation to repair Finland?

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It’s here. Digitalisation.


It comes in handy when I want to order and pay theater tickets online. Or post pics from my vacation in social media – while my camera is gathering dust on the shelf. This year you could even take a smart bus to the popular Finnish Housing Fair – safe and reliably, without a driver.


Technology makes our lives easier, and new applications are being developed fast.


The new Finnish government is dedicated to advancing full-scale digitalisation. The government platform includes a goal for building primarily online public services in the future.


There are figures to support this development.


A recent digital forecast, Cisco VNI (Visual Networking Index), forecasts that the number of online technological devices will increase from 14 to 24 billion within the next five years.


Another report from Cisco in 2013 predicts that the Internet of Everything (IoE) will create USD 19 billion dollars in value added for organisations within the next 10 years. This means USD 1.7 billion worth of new possibilities for service providers.


Soon digitalisation will no longer be just a pretty word, as CEO Mikael Jungner from Kreab Helsinki provocatively stated in Tivi this May.


So could digitalisation “repair” Finland? Growth in the field of technology and positive business news would be more than welcome after years of lay-off announcements and depressing news about the Greek situation.


UberSpotify and Kutsuplus, are some of the best examples of what it takes to create, plan and execute a new digital business model.


Kutsuplus, run by the Helsinki region’s public transportation organisation, for instance enables you to order a ride inside the Ring I area in Helsinki with your computer or smart phone. It’s cheaper than a taxi and occasionally you get to chat with your fellow travelers on the minibus.


Most likely there are other brilliant innovations growing in our environment, ones which the other cities around the world would warmly welcome. If only we’ll find the talent and resources to spot and support promising start-ups early on.


What really makes a consumer wonder is the reverse of the phenomenon – the boundaries of energy and online resources. I hope we accomplish this technological leap ecologically so that we can do more using less resources.


Statistics show, for instance, that the energy consumption of a data center has come down in recent years, as can be read from Motiva reports. Maybe we will never meet the boundaries if technology grows ever more economical.


In the same way it remains for us to see, how education will keep up with the advance. Rather, it should precede, if we in the Nordic countries wish to produce the next creators of digitalisation.



AUTHOR - Tuovi Kukkola